Why Dealers and Manufacturers Call Us
Thank you for visiting this page. You're likely here because:
- You know that people buy from people—yet your team can’t rely on product attributes alone.
- The buyer has changed. Salespeople and designers must now navigate committees and help reduce perceived risk.
- Customers evaluate your team more on how they communicate than what they say.
- Too often, your team walks into customer meetings without a clear plan or strategy.
- You've invested heavily in your showroom—but the visitor experience hasn’t evolved to match.
- Your true competitive advantage feels unclear, even to your own team.
- You believe investing in your people is the most strategic way to compete—and win.
Our Services: Every Opportunity is a Must-Win
REPRESENTING PRODUCTS In-person training
Turn Product Presentations Into Purchase Decisions
Based on the new book Representing Products, this training program gives sales teams a practical method to differentiate their product—without defaulting to the usual “feature dump.” While buyers do need product information, a typical presentation rarely changes the outcome. What moves the needle is a message that aligns with how customers actually make decisions.
This hands-on program builds real presentations for real opportunities already on your calendar. It fuses what you say with how you say it to make every product conversation more persuasive.
Program Structure — Aligned with the Book
- REACH: Understand the buyer’s decision-making brain
- REVEAL: Present your product with a proven framework
- RELATE: Deliver it with clarity, confidence, and connection
Customized Sales Training
Every sales team has a variety of seller strengths and weaknesses. We work with you to develop a training plan that includes the priority skills you need to win when in front of the customer. Contact us to talk about your specific needs and if we can help, great! We promise an enjoyable conversation that will bring good ideas even if we don't find a fit!
ALWAYSSHOW
You likely made recent showroom investments and need to see a return. But most showroom improvements miss the most important part- the PEOPLE who engage the customer. AlwaysShow is the definitive program in the industry that will protect your showroom investment by developing the communication and selling skills of your team. AlwaysShow fuses your design, furniture, and people to get more out of every customer visit. AlwaysShow:
- Customized for your team and space.
- Innovative exercises to generate unique ways to engage customers.
- You'll maximize every customer visit!
FIRSTPLACE Presentation Series
There are three major elements to a win:
- Product positioning and product strategy.
- Bid response and bid strategy.
- Customer engagement and presentation strategy.
You likely spend the majority of your time on the first two. Have you ever planned the customer presentation on the way to the meeting? Do you and your team rely on your experience alone to connect with the buyer? Customers expect more. We are the experts to help salespeople in all three channels of face-to-face communication: visual, verbal, and vocal channels. Elevate your meetings and presentations to the level the customer expects.
Dealer Designer Training
"We're all in sales now" is the theme from Daniel Pink's book, "To Sell is Human" and it couldn't be more true for dealer designers. In collaboration with Alexandra Tseffos, Silent T Consulting, Moving Designers is a program that fuses designers existing skills in product knowledge and design with technology (CET) and selling skills. Contact us for more information.
HEIGHT ADJUSTABLE
Heighten your sales strategy with the industry leading process to find your true competitive advantage. This program includes four, 4-hour modules that:
- Address common, well-known myths about what strategy is.
- Generate potential competitive advantages.
- Filter each potential competitive advantage through a proven, rigorous model.
- Create the plan for implementing your competitive advantage at your dealership.
Meeting Strategies
Meeting Strategies is not your average "effective meetings" type program. In this program we fuse meeting planning, meeting execution, meeting follow-up, with innovative strategies to stop the madness that many people experience in most internal meetings. Stop wasting employee time and start getting things done with Meeting Strategies.
DISC for Sales
The key to understanding the customer, is to first understand yourself. Simply put, the DISC Behavioral Assessment for Sales measures how a seller does what they do. Insights about their behaviors help sellers leverage what they do naturally and modify what may be limiting their success. A personalized 26 page report includes actionable steps to improve customer communication. Contact us to learn how easy it is to help your team succeed with DISC!
COLA Strategy and Analysis Tool
COLA is our proprietary Complex Opportunity Learn/Aim tool. It's an Analysis first, Strategy second tool that when applied to a single opportunity, transforms selling activities. Do what mattes most to increase your "win-ability score" and cover all the bases. Moreover, using the tool to examine an opportunity TEACHES complex pursuit strategy while preparing for customer interactions. Contact us for a demo today!