REPRESENTING PRODUCTS - order your copy on Amazon today!
Announcing! The ONLY book that gives B2B salespeople and teams the framework to win the physical product presentation.
A B2B Guide to Stand Out!
Why this book
Who needs this book
Who needs this book
Introducing Representing Products: Turn Physical Product Presentations into Purchase Decisions—your essential guide to redefining the way you connect, persuade, and influence your customers.
In an era of information overload and commoditized products, your sales success hinges on your ability to deliver impactful product presentations that resonate deeply with buyers. Authored by Rob Langejans, a seasoned expert in B2B sales strategy and behavioral influence, this book equips you with proven tools and innovative methods that turn product presentations into powerful buying decisions.
Who needs this book
Who needs this book
Who needs this book
- B2B Sales Professionals who present physical products
- Sales Leaders aiming to elevate their team's effectiveness
- Business Development Professionals seeking new ways to differentiate their offerings
- Product design and engineering managers who make customer presentations
Supported by science
Drawing on insights from behavioral economics, psychology, and leading thinkers like Daniel Kahneman, Matthew Dixon, and Mahan Khalsa, Representing Products blends research-backed principles with practical tools you can implement immediately.
- Identify and address unconsidered customer needs
- Differentiate and help the customer decide
- Create clarity and reduce buyer hesitation
Bring REPRESENTING PRODUCTS to Life!
Our in-person training program turn the ideas in REPRESENTING PRODUCTS into practical skills your sales team can use immediately. Using the Reach, Reveal, Relate framework, participants learn how to engage customers more effectively, present physical products with clarity and impact, and connect in ways that build trust and move decisions forward. It’s more than product knowledge—it’s a new standard for how to prepare, present, and persuade in complex sales environments.
Contact us to customize for your team!
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