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Salespeople Believe

Salespeople BelieveSalespeople BelieveSalespeople Believe

When presenting, they show the customer how they're unique. But the customer has a hard time seeing the difference. 

why?

Salespeople Believe

Salespeople BelieveSalespeople BelieveSalespeople Believe

When presenting, they show the customer how they're unique. But the customer has a hard time seeing the difference. 

why?

We help salespeople WIN MORE SALES

We bring coaching and training to individuals and teams

  • selling skills
  • presentation skills
  • presenting products 
  • complex selling strategy
  • team building
  • assessments

contact rob

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ROB LANGEJANS is the Founder and Principal of AlwaysStrategic, and a respected coach and facilitator known for helping sales professionals and business leaders achieve meaningful, measurable results. His work centers on one core belief: communication—when done authentically and strategically—is the catalyst for performance, persuasion, and progress.

With deep experience across complex B2B environments, Rob has become a trusted partner to organizations in General Contracting, Commercial Real Estate (CRE), Architecture & Design (A&D), and Contract Furniture. His uncommon blend of sales acumen, marketing insight, and instructional design expertise allows him to create learning experiences that are both practical and transformative.

Whether he’s coaching a leadership team, training a salesforce, or refining an individual message, Rob brings strategic thinking and proven methods that move people to action. His sessions are known for their clarity, energy, and relevance—and participants leave equipped with new tools, renewed confidence, and a clear path forward.

To serve a broader range of professionals, Rob founded AlwaysPresenting, a sister company focused on strengthening internal communication. From senior leaders to front-line managers, the programs help individuals show up with clarity, presence, and confidence—so their messages land, their teams engage, and their organizations align around what matters most. www.alwayspresenting.com

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What people say...

Ryan Schulze, Director of Sales and Marketing, FreeForm

Scott VanderLeek, Chief Sales Officer, Terryberry Company

Scott VanderLeek, Chief Sales Officer, Terryberry Company

“Rob listened to our needs and worked with me to develop a customized training program for our sales team, specifically tailored to our industry and our market.”  July, 2021

Scott VanderLeek, Chief Sales Officer, Terryberry Company

Scott VanderLeek, Chief Sales Officer, Terryberry Company

Scott VanderLeek, Chief Sales Officer, Terryberry Company

“Rob consulted with our sales leadership team at Terryberry and provided next level advice and practice elevating the coaching component of our sales strategy.  We’ve been able to leverage Rob’s expertise to dig into more complex pursuits and develop a strategy to win through the back end of the sales cycle.”  

Rob Pocock, College Avenue Partners

Scott VanderLeek, Chief Sales Officer, Terryberry Company

Rob Pocock, College Avenue Partners

“It is always a pleasure for me to coach alongside Rob Langejans. His insistence on a well-defined strategic objective tailored to each client combined with his consummate attention to detail yield remarkable results for his diverse list of clients.”  

Courtney in Minneapolis

Courtney in Minneapolis

Rob Pocock, College Avenue Partners

“Rob asked hard questions, provided new perspective, and built confidence in me, so I was able to show up more prepared and with a strategic plan to be successful in my engagements with teams and clients.”  

Eric in Seattle

Courtney in Minneapolis

Gary in St Louis

“I learned over the years to rely on Rob's expertise and knowledge regarding sales approach, strategy and commitment…The process and conversations with Rob have helped me elevate my skills and knowledge around selling.” 

Gary in St Louis

Courtney in Minneapolis

Gary in St Louis

“Rob has a wealth of knowledge in presentation skills, sales strategy, and more. I found Rob had a gift of coaching “in the moment” on live-real-time project opportunities.”
 

Gary in Boston

Sue Lamar, Media Relations Manager, Fogg Filler

Sue Lamar, Media Relations Manager, Fogg Filler

“Spend a few minutes talking to Rob and I'm sure you'll begin to experience the value add that he can bring to your organization.” 

Sue Lamar, Media Relations Manager, Fogg Filler

Sue Lamar, Media Relations Manager, Fogg Filler

Sue Lamar, Media Relations Manager, Fogg Filler

Rob Langejans worked with Fogg Filler several times over the years.  He helped our sales team polish their skills in a group setting as well as worked with individuals on specific skills that needed improvement. 

In all of our sessions at Fogg Filler, Rob was very timely, respectful, and took the time to really understand what our company needed to provide the right consulting.  As an added bonus, Rob has a great sense of humor which always adds an element of fun to his engagements with our team!

Paul in Dallas

Sue Lamar, Media Relations Manager, Fogg Filler

Paul in Dallas

“Rob brings a customer-focused approach to presentations, resulting in higher win rates when he is involved.” 

What We Value and Why

INTEGRITY

PERFORMANCE

PERFORMANCE

Above all other values, this is the foundation to everything we do. We promise confidentiality, authenticity, honesty and accountability. Without integrity, you wouldn't discuss your situation openly and our coaching would fail. We look forward to long, productive relationships with our customers who share this value.

PERFORMANCE

PERFORMANCE

PERFORMANCE

You need to be at your best when engaging your customer, and we need to bring our best when coaching you. That's a beautiful arrangement. We win when you close business.

INNOVATION

PERFORMANCE

INNOVATION

We are committed to helping you find new and better ways to connect with your buyers. We believe that there is no one right way to sell. There are many. Find ways around hurdles that benefit the customer and you will position yourself to win.

PROCESS

PROCESS

INNOVATION

Our business is built on the belief that process = results. Follow a list, a formula, a proven path and you will increase your efficiency and effectiveness.  Process is your secret to better outcomes.

FUN

PROCESS

FUN

We strive to make every engagement enjoyable while producing great results. Ideas flow freely in a setting with less stress. 

Partners & Memberships

Contact us for your CEU needs! "Winning Team Presentations" is approved for 2 learning hours.




The Design POP for on-demand commercial design software training for the contract furniture industry





Silent T Consulting assists commercial furniture dealerships with the adoption of technologies including CET and its extensions. Silent T Consulting specializes in improving the efficiency of the design and sales processes to driving higher profits for the dealership. 


Alexandra Tseffos

alexandra@silentTconsulting.com

Sell Smart, Sell More

Whether Outside Sales, Inside Sales, Business Development, Account Management, face to face, phone to phone or shared screen and video, the fundamentals of how to Influence your Clients to TRUST in your product or service remain the same. If your goal is to increase sales revenue, profitability, motivate your salespeople or accelerate the speed of a new sales recruit, that’s what we do at Sales Octane.

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